Siffrein Diana is the co-President of So what?. He graduated cum laude from Sciences Po Paris (B.A) with a year abroad at Princeton, and is currently completing a dual Masters in Management at London Business School and Shanghai’s Fudan University. Siffrein recently interned at Uber’s London office and has experience in technology start-ups, impact consulting, and in the non-profit sector. Passionate about diversity and inclusion initiatives, Siffrein headed Partnerships for EUROUT, Europe’s leading LGBT+ business conference, and was previously an Ambassador of the ‘Poverty is Sexist’ campaign with the NGO ONE in Paris. Siffrein is also a keen violinist and pianist.